Norton of Morton

Read a new instalment of Norton of Morton every Saturday at 4 o'clock

Saturday 5 September 2015

Third birthday celebrations with Flavourly

In which G.M. Norton marks the periodical’s 3rd birthday by getting sozzled.

Another year has flown by here at Norton of Morton as this periodical has reached the ripe old age of three.

Every single Saturday without fail, at precisely 4 o’clock in the afternoon, the latest slice of Norton of Morton goodness has arrived. Of course, I like to think that this is your highlight of the week. That you gather together your loved ones and crowd around an illuminated electronic screen to guffaw at my latest shenanigans. 
Thankfully, I had something to mark this most auspicious of occasions in the form of a gift from Blighty’s number one craft beer club, Flavourly.

Aren’t they just lovely for remembering? Naturally, I glugged the lot. Not alone in a park, you understand. I’m saving that behaviour for my twilight years when Norton of Morton has fallen on hard times and is no longer attracting a flurry of ardent readers.
For now though, I positively basked in the glory of this esoteric site turning three by knocking back the hard stuff with a couple of chums.

The beer supply sent by Flavourly consisted of eight bottles of booze, along with two packets of crisps, a glass, two coasters and the all-important bottle opener.

I was mightily impressed with these extra touches in addition to the beer. It says a lot for the kind of company Flavourly are endeavouring to be.

When I was sent a box of beer last year by a rival beer subscription company, I attempted to carefully review each beverage in turn. This time, I’m afraid we just drank the lot. Of course, we talked about the beer we were drinking but I had aborted any attempts to make notes and just concentrated on getting squiffy. 

There was a good range of beers, all around the 5% to 5.5% mark. What I particularly liked was the information literature with a little section on each bottle of beer. There was also a map with each brewery marked upon it so you can see where they reside.
I was tickled pink that one of the brewers included the Seven Bro7hers. A Salford enterprise, it really is run by seven brothers (I’m not sure if they have seven brides or not). I had the pleasure of meeting two of them last year at a Victorian Christmas market and can confirm that they are thoroughly decent sorts.

Each box of beer costs £20, although your first box is available at the reduced price of £12. An absolute bargain, I must say. I’d much prefer to sample different bottles of booze each month rather than purchase the same old ones from the supermarket. How dull.
If you watch Dragons Den, you may remember Flavourly as they sought investment for the gourmet food arm of their business (all five Dragons fought over them before Flavourly eventually told them to stuff it, preferring to go it alone). 

The past 12 months have been an absolutely joy here at Norton of Morton and you’ve been wonderful to have around. The highlight of course was becoming the Editor-at-Large for In Retrospect magazine (issue 04 out now). 

I’d just like to take this opportunity to give a special thank you to my beloved for ably taking up the unpaid role of in-house photographer and for allowing me to spend precious hours away from her (a full-time job, running a blog and putting together a magazine does interfere somewhat).

Needless to say, I have a few irons in the fire which I’m enormously looking forward to sharing with you rotten lot over the coming months. 


G.M. Norton
Protagonist of ‘Norton of Morton’


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