Saturday, 15 March 2014

Introducing Ernest

In which G.M. Norton sets sail on a new adventure.


If you have followed this periodical of mine with proper care, you will be aware that I like to put pen to paper. So when I had the chance to write a little something for an exciting new print and online journal, my answer was a resounding “Yes, please!”

The journal in question is Ernest, named after intrepid explorer, Shackleton. Founded by the former editor of Pretty Nostalgic, Jo Keeling, it is described as a blog, iPad magazine and biannual printed journal, for “curious and adventurous gentlefolk”. 

Unfortunately, I do not know all of my readers personally so cannot claim with certainty that you, dear reader, are curious, adventurous or indeed, gentle. However, I like to think you are, which is why I thought that I should bring Ernest to your attention.




Keen as mustard to find out more about Ernest Journal? Here’s a few words, straight from the horse’s mouth. Well, their website.
“It is a guide for those who appreciate true craftsmanship, who are fascinated by curious histories and eccentric traditions and who care more for timeless style than trends. 
It is a periodical of substance created for folk who love to build fires, embark on road trips, camp under a canopy of stars and run full pelt into the sea. Ernest appeals to those of us who appreciate a craft gin cocktail as much as a hearty one-pot supper, who love the grain of wood and the smell of paper, who’d like to learn how to fly fish, brew beer in their shed and name all the constellations of the northern hemisphere. It is for people who like to whittle.” 

If you are itching to get your peepers at the inaugural iPad outing then toddle over to the App store and take a chance. You won’t regret it. After all, it includes a rather entertaining soap review from yours truly.

If like me you don’t possess one of these pretty nifty slabs of modern technology, fear not! The people that bring you Ernest are putting together an Android version too. Thank the Lord!

To tempt you further, here is a little glimpse of my nautical-themed extravaganza of soapy goodness.


How could you possibly resist now, what?

G.M. Norton
Protagonist of ‘Norton of Morton’

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